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Google ranks number 1 as the most reputable company in America, according to the Harris Interactive Reputation QuotientTM (RQ) survey for 2007. Interestingly, technology companies had a very strong showing second only to consumer package goods companies. This was based on six areas that influence consumer behavior.

• Social Responsibility
• Emotional Appeal
• Financial Performance
• Products and Services
• Vision and Leadership
• Workplace Environment

It is interesting to me that compliance doesn’t seem to have a much of an influence on consumer behavior. At least not directly related to any of the six areas listed above. I supposed part of that is because compliance, or lack thereof, is mostly hidden from view by the outside world. At least until an Enron accounting fraud, Exxon overreporting of oil reserves or Fannie Mae underreporting of profits becomes public knowledge.

Either way, it is nice to see that IBM managed a respectable tie for 22nd! View Selected Results