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I am currently exhibiting at the View’s Admin 2008 Europe in Amsterdam. Amidst the distractions of Simon Peek entertaining attendees by playing with Wii Nun Chucks, I have been actively engrossed in numerous 'migration' conversations with other exhibitors. The general theme is 'what are you (Teamstudio) doing to quell this tide' and 'what is IBM doing to combat the Microsoft tactics?'

From the latter perspective, I know that there is concerted effort both in EMEA and across the pond to nip these migrations in the bud, but unfortunately, this is often conducted with such stealth that it is not apparent as to what is, in fact, being done.

How are IBM and Notes-related companies identifying potential migrators? At what stage in this decision-making cycle does IBM involve other business partners? Are we doing enough? What more can be done? It dawned on me that these and many other pressing questions could be answered if we all united for one common objective - to save Notes from predatory MS and stem further migration.

How do we achieve this? Communicate and collaborate!

Whether the business partner is a direct competitor or not, egos should be set aside and the shroud on gathered market intelligence lifted as we all share information and forge a universal strategy. Surely, by working together we can stabilise and enhance the Notes platform which will inevitably lead to more satisfied customers.

The future is in our hands and unless we want to be discussing the 'what ifs' and the 'what onlys' in 5-10 years time, then NOW has never been a better time for ACTION.